Big Brother Season 28 Rolls Out New Live Feed Strategy Across Multiple Platforms

Big Brother viewers will have expanded options to catch the action this summer as CBS rolls out a revamped distribution strategy for Season 28.

The network announced that live feeds will debut on Paramount+ and Pluto on Friday, July 10 at 9 p.m. ET, launching immediately after Big Brother: Unlocked airs.

In a significant shift, CBS is introducing YouTube as a new viewing destination. Starting with the season premiere, viewers will be able to watch the game unfold live on YouTube for a limited window following each episode airs. The exact duration of these YouTube windows hasn't been specified, though the full 24/7 feeds will continue to stream on Paramount+ and Pluto for subscribers.

The cast announcement is also getting a fresh approach this cycle. The Season 28 Houseguests will make their debut during a YouTube livestream event called Big Brother: Broveal on Tuesday, July 7 at noon ET. Host Julie Chen Moonves will offer an exclusive tour of the house, which carries a "Big Brother: Time Trip" theme, and introduce the new players.

The season premiere airs Thursday, July 9 on CBS.