Big Brother Season 28 Unveils Houseguests in First-Ever Broveal Event

Big Brother is rolling out the red carpet for Season 28's newest inhabitants. The network is hosting the inaugural Big Brother: Broveal today (Tuesday, July 7) at 12 p.m. ET / 9 a.m. PT, when all the Houseguests will be introduced live to audiences.

Host Julie Chen Moonves will lead viewers through the Big Brother: Time Trip-themed residence while presenting each of the new competitors. The special event marks a milestone moment for the long-running competition series.

Fans eager to follow the action 24/7 won't have to wait long. The live feeds launch this Friday (July 10) at 9 p.m. ET / 5 p.m. PT across Paramount+, Pluto TV, and YouTube. This marks the first time the feeds will stream on YouTube, though access will be limited to periods following each episode during the summer. Paramount+ and Pluto subscribers retain exclusive around-the-clock access throughout the season.

CBS has also shared details about each room within the Time Trip-themed house ahead of the premiere.

The Season 28 premiere kicks off Thursday (July 9) with a special 90-minute episode running from 8:00 to 9:30 PM ET/PT. The following evening, Big Brother: Unlocked premieres Friday (July 10) from 8:00 to 9:00 PM ET/PT. The opening weekend concludes with another 90-minute installment on Sunday (July 12) from 8:00 to 9:30 PM ET/PT.