Calvin Klein Launches Pride 2026 Underwear Campaign Featuring Sam Salter, Jordan Rand, and Deon Hinton

Calvin Klein has rolled out a fresh underwear campaign celebrating Pride 2026, featuring three standout personalities modeling the brand's reimagined collection. The limited-edition styles showcase vibrant colors and dynamic gradients inspired by the Pride movement.

The campaign stars dancer and choreographer Sam Salter, model and athlete Jordan Rand, and photographer and artist Deon Hinton. Each brings their own creative vision to the collection's presentation.

Salter's photos highlight his dynamic movement and dance background, showcasing expressive poses across the campaign. The Instagram and TikTok personality, who counts over 840,000 followers on Instagram and 722,000 on TikTok, expressed his enthusiasm for the collaboration in a video posted to his Instagram Stories. "I've waited so long to be able to say this, but I shot for one of my favorite brands of all time. It's finally out and I'm like just so, it's just such a huge career highlight and I can't believe it happened," he shared.

Hinton took a more intimate approach to his portion of the campaign, creating self-shot imagery alongside another model. The photographer and artist, who has amassed more than 250,000 Instagram followers, has yet to share the campaign across his social media channels.

Rand's segment features her riding a motorcycle through New York City, capturing an energetic urban aesthetic. With more than 1.2 million Instagram followers, she marked the milestone on her Stories, writing, "Guys!!! I did a thing! CK PRIDE campaign!!! Younger me wouldn't believe this is my life now! Someone pinch me!"

As part of its Pride commitment, Calvin Klein is directing financial support toward organizations that serve the LGBTQIA+ community.