Doja Cat Stuns in London for MAC Cosmetics Livestream Celebration

Doja Cat brought star power to London's beauty scene on Friday, May 29, as MAC Cosmetics rolled out an ambitious livestream event centered on their new collaboration with the Grammy-winning artist.

The "Paint the Town Red" hitmaker, who serves as MAC Cosmetics Global Brand Ambassador, headlined a 12-hour TikTok Shop livestream broadcast from a central London location. Running from 10 a.m. to 10 p.m., the event marked the brand's inaugural global ambassador-led activation on the platform, according to TheIndustry.Beauty.

Doja participated throughout the day in makeup demonstrations and fan interactions, crisscrossing the city to support the launch of the MAC x Doja Cat Gorgeous Nude Kit—a limited-edition collection she helped develop.

"MAC consistently creates unmissable live beauty moments, and this collaboration with Doja Cat is set to bring fans even closer to the artistry, energy and excitement behind the brand," Emily Caine, Head of Beauty at TikTok, said of the partnership.

The artist made a visual statement in a punk-inspired aesthetic, donning an oversized Union Jack corset paired with a coordinating skirt. She accessorized with an "I heart NY" baseball cap and made a memorable appearance riding atop one of London's famous double-decker buses as she moved through the city.

The activation comes as Doja continues to deepen her footprint in the beauty sector while maintaining her music career. Earlier in 2026, she opened up about her borderline personality disorder diagnosis while expressing support for fellow artist Chappell Roan.