Eli Roth Unleashes Gory First Look at 'Ice Cream Man' Horror Film

The Horror Section has unveiled the official trailer for Eli Roth's upcoming horror feature Ice Cream Man, giving audiences a glimpse of the filmmaker's latest venture into the genre.

Roth takes on multiple roles for the project, serving as director, producer, and lead actor. He also co-created the story and co-wrote the screenplay alongside longtime creative partner Noah Belson.

The film's premise centers on a picturesque summer community that descends into chaos when an ice cream vendor begins dispensing frozen treats with sinister consequences to the local children. The production marks Roth's first directorial effort under his own media company, The Horror Section.

The newly released red-band trailer pulls no punches, showcasing graphic violence and disturbing imagery. Among the footage are scenes of children possessed and turning weapons on their parents, setting the tone for what promises to be a visceral viewing experience.

Joining Roth in the cast are Ari Millen, Benjamin Byron Davis, Karen Cliche, Dylan Hawco, Sarah Abbott, Shiloh O'Reilly, Kirori Mirza Waldman, Charlie Zeltzer, and Charlie Storey. The film features an original score composed by Emmy winner Brandon Roberts, with additional music contributions from Snoop Dogg.

It's worth noting that this is not a remake or reimagining of the 1995 film of the same name. Roth's previous credits in the horror space include the Hostel franchise, Cabin Fever, and the recent slasher Thanksgiving.

Ice Cream Man will premiere in theaters on August 7, 2026.