Robbie G.K. to Star in 'Meatballs' TV Adaptation for Crave

Robbie G.K. has landed his next major television role. The 29-year-old actor, known for playing Kip Grady on the hit series Heated Rivalry, is set to appear in a TV adaptation of Meatballs for Crave, based on the beloved 1979 Bill Murray film.

The new series will take the classic comedy in a fresh direction, positioning it as "a coming-of-age way-too late story that's equal parts sweet and sexy." The narrative centers on a deteriorating summer camp that remains a potential haven for 200 campers and 30 counsellors seeking refuge.

According to Bell Media executive Justin Stockman, securing the rights to the property was a significant undertaking. "Meatballs is one of those classic IPs that has been talked about but hard to nail down. I'm happy to say we've now nailed down the rights, and can bring it back and modernize it," he explained.

The modernized version will include gender role reversals while maintaining the comedic and provocative spirit of the original. "It will still be racy and funny, with a great script," Stockman noted.

The casting decision reflects a broader strategy to elevate Canadian content on the global stage. "Part of the strategy is trying to look at globally-known Canadians and work with them to elevate what people think of Canadian content around the world," Stockman said, referencing G.K.'s breakthrough success with the steamy hockey drama.

Additionally, a behind-the-scenes book exploring the making of Heated Rivalry is slated for release this fall.