Drake Explores Evolution of Fame on 'ICEMAN' Closer 'Make Them Know'

Drake has released three new records, with the standout arrival being his album ICEMAN, which closes with the reflective track "Make Them Know."

The 39-year-old artist, known for the hit "One Dance," dropped the project on Friday, May 15, and uses the final cut to examine his own artistic journey. Throughout the song, he grapples with the distance between his current self and the artist he was during his early career, questioning what happened to the Drake of 2009 who created more intimate moments and maintained a sense of innocence.

The track also contains pointed jabs directed at Kendrick Lamar, with Drake questioning how artists can claim classic status when they don't revisit their own work, and asking why he should be considered "boss of the business" if that's the case. This appears to be a direct response to Kendrick's own diss track "euphoria," where Kendrick asserted that his debut was a classic while questioning whether Drake has one.

Drake further suggests that Kendrick's relevance is built on his 2012 album Good Kid, M.A.A.D City, implying the Compton rapper relies on that legacy rather than recent output.

The closing track also touches on Drake's relationship with major awards ceremonies, seemingly referencing the Grammys. He expresses his stance on award recognition, stating he won't submit the album because he knows how the voting process works. He also addresses the idea that he and his team don't need or value such accolades, dismissing their significance altogether.