Chicago Bears' Colston Loveland Strips Down for Vuori's New Breathe Collection

Chicago Bears tight end Colston Loveland is the face of Vuori's latest campaign, showcasing the brand's new Breathe Collection in a series of shirtless shots.

The 22-year-old athlete stars in the campaign for the performance line, which targets serious gym enthusiasts tackling high-intensity training sessions. The photoshoot unfolded on a ranch setting, documenting Loveland navigating heat, exertion, and recovery while embodying the campaign's central theme: "Breathe Through It."

In a statement, Loveland reflected on what drew him to the partnership. "Training for me has always been about putting in the work—no matter the conditions," he explained. "Growing up on a ranch in Gooding, Idaho, taught me that. This collection feels built for that. It's lightweight, it breathes, and it keeps up with how I train, especially in the heat. It just lets me focus on what matters."

Vuori founder and CEO Joe Kudla emphasized the vision behind the Breathe Collection. "Breathe is a natural evolution of how we think about performance," he noted. "We saw an opportunity to create a product that can handle intensity and heat, while still delivering the comfort and versatility our customers expect. It's about designing for how people actually train today."

Loveland joined the Chicago Bears roster in 2025 following his college career at the University of Michigan.