Jason Lewis Steps Into the Spotlight With Spiked Pop Campaign

Jason Lewis is officially back in the public eye with a fresh venture into the endorsement world. The 54-year-old actor, who became a household name for his role as Smith Jerrod on Sex and the City, has partnered with Owl's Brew on a campaign for their Spiked Pop hard soda brand.

Lewis stepped away from the spotlight several years ago when he relocated to Costa Rica. His recent return to social media came with news of a nine-novel fantasy book series he's been developing. Now, the actor is channeling his most recognizable asset—his physique—for the new campaign.

In the promotional video, Lewis addresses his hiatus with characteristic humor. "It's been a minute since the, uh, tasteful billboards and the few late-night episodes you may have seen," he says, before adding, "A lot's still the same. Still photograph well. Back to doing campaigns." He closes with a playful nod to his brand: "If you like the outside, wait till you find out what's on the inside. A new era for the hunk is here. The city's looking better already."

Speaking with People about the partnership, Lewis explained what drew him to the opportunity. "They presented well and it was a really cute idea," he shared. "And I was planning to come back to social media anyway, and I thought this was a really fun and lovely way to participate."

The actor also appreciated the campaign's tongue-in-cheek references to his Sex and the City legacy. "Look, if you can't laugh at yourself, then you haven't really grown," he reflected. "So I liked it. I thought that they had put some good thought into it and it was a clever idea."

Spiked Pop, the female-founded brand's hard soda offering, contains 110 calories per 12-ounce can and is available in seven flavors: Watermelon Lime, The Doc, Pineapple Dew, Cream Soda, Black Cherry, Strawberry Hibiscus, and Lemon Lime. The product can be found at major retailers including Whole Foods, Erewhon, Trader Joe's, Target, Sprouts, Total Wine & More, BevMo!, and Ralphs, among others.