Sydney Sweeney Establishes New Production Company Honey Trap With Fresh Start

Sydney Sweeney is taking her production ambitions in a new direction. The 28-year-old actress has established Honey Trap, a fresh production company created in partnership with creative collaborator Kaylee McGregor, who will take on the role of president of development and production.

The newly formed company has already locked in a first-look deal at Sony Pictures, the studio behind Sweeney's film Anyone But You and her upcoming project Barbarella.

McGregor and Sweeney have already lined up two projects to develop through the venture: Custom of the Country and The Housemaid's Secret, the sequel to The Housemaid. Beyond her work with Sweeney, McGregor's resume includes acting roles and production assistance on films and series including Anyone But You, Immaculate, Echo Valley, and Christy.

The production company launch marks a significant shift following Sweeney's earlier decision to restructure her previous production entity. Earlier this year, the actress filed paperwork to dissolve her company Fifty-Fifty Films LLC, which she had founded alongside ex-fiancé Jonathan Davino. She subsequently refiled to establish Fifty-Fifty Films, Inc., with reports indicating that Davino was supportive of her desire to continue building on their shared foundation.

The announcement arrives as Sweeney's tenure on the HBO series Euphoria recently wrapped, with creator Sam Levinson recently discussing her character's controversial OnlyFans storyline and her willingness to tackle the provocative material.