Gucci Takes Over Times Square with Star-Studded Runway Show Featuring Tom Brady and Paris Hilton

Gucci brought high fashion to New York's most iconic location on Saturday evening, staging a runway presentation in the middle of Times Square on May 16.

The GucciCore show, designed by creative director Demna, transformed the bustling plaza into a fashion stage. Drawing inspiration from Robert Longo's "Men in the Cities" series, the collection represents a distilled version of Gucci's visual identity—a carefully curated wardrobe of intersecting styles meant to echo the urban landscape.

The runway featured an impressive lineup of models, including former NFL quarterback Tom Brady, socialite and entrepreneur Paris Hilton, and supermodel Emily Ratajkowski. Legendary model Cindy Crawford delivered the show's closing look.

For Hilton, the appearance marked a significant return to the runway. The last time she walked in a fashion show was during Paris Fashion Week in October 2023, when she participated in the Mugler Womenswear Spring/Summer 2024 presentation. Saturday's appearance saw her sporting a brunette wig, a notable departure from her signature blonde style.

Trans model Vivian Wilson also took to the runway for Gucci, continuing her relationship with the luxury brand. She previously walked for the house during their Womenswear Fall/Winter 2026 show at Milan Fashion Week in February.

The front row was packed with entertainment and music industry figures. Mariah Carey, Lindsay Lohan alongside her husband Bader Shammas, Shawn Mendes, and Kim Kardashian were among the notable attendees. The star-studded audience also included model Iman, actress Laura Harrier, and social media personality Alix Earle, among others.