Will Ferrell Debuts as 'The Hawk' in New Skims Campaign

Will Ferrell is lending his star power to Skims' latest campaign, taking on the role of his character Lonnie "The Hawk" Hawkins while modeling the brand's men's collection.

The 58-year-old actor is set to headline Netflix's "The Hawk," arriving on the streaming platform July 16. As part of his press push for the project, Ferrell stripped down to showcase Skims Mens essentials, pairing underwear with a tank top for the promotional shoot.

About the Netflix Project

"The Hawk" follows Lonnie Hawkins, a golfer who dominated the sport in 2004 and now finds himself fighting to stay relevant. The character struggles with the physical and mental toll of aging in professional sports, even as his body urges him to step away. His ex-wife and son Lance—who has emerged as golf's newest star—have written him off. Yet Lonnie remains determined, clinging to one final goal: winning one more major championship to complete golf's Grand Slam and cement his legacy with an improbable comeback.

The Skims Partnership

Skims Mens launched in 2023 with a focus on engineered support and performance. The line features boxer shorts designed to maintain their shape and comfortable tanks and tees marketed as foundational pieces. That same year, Skims expanded its reach by becoming the official underwear partner of the NBA, WNBA, and USA Basketball through a multi-year agreement.

The broader Skims brand, co-founded by Kim Kardashian and Jens Grede in 2019, has built its reputation on shapewear, loungewear, and innovative underwear solutions across multiple categories.